About

Fraction is a direct marketing company for small to medium sized businesses. The Company’s technology allows businesses to provide their customers with tightly targeted digital offers. Fraction provides the business with advanced analytic capabilities that provide insights and recommendations previously only available to much larger merchants.

Products and Services

Fraction develops and markets targeted offer campaigns for small businesses. The Company provides management services and tracking for their offers to the merchants and uses advanced analytics to optimize the campaigns.

Industry

Marketing and Analytics Software

Headquarters

San Francisco, CA, USA

Founded

2015

Founders

Colorado Reed
Sean Arietta

Executive Leadership

CEO: Sean Arietta
Cofounder: Colorado Reed

SVDC Investment

Seed 2016

Status

Active